Shaping a Brand Identity That Compliments Your Business Model
Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal. They work in tandem to develop a public perception of your organization, while keeping the wants and needs of your customers in mind. Having your business model complement your brand identity will make your company distinguishable to new customers, and keep you memorable amongst loyal audiences.
A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.